Raynald Jiao's PLAYBOOK for Lead Generation and AI Automation.

1. Build Trust to Grow

Share real stories to build authority and brand trust. People buy from experts they trust. To build that foundation, your content follows a high-conversion structure: Hook, Body, Proof, and CTA.

2. AI-Driven Growth & Operations

Scale your content and automate your daily operations using AI. In this Playbook v2, I recommend using a Google Workspace subscription. This secures your professional business email and unlocks the full power of Gemini—your AI assistant for chat inquiries, image generation, and video creation.

• Gemini AI Assistant: Use Gemini as your central hub for high-speed content creation, general chat inquiries, and AI-generated media.

• NotebookLM (Knowledge Bank): We utilize NotebookLM to store your business data, creating a custom knowledge bank so the AI can easily adjust to your specific business needs.

• Manus AI (Task Automation): Implement Manus AI as an assistant to automate repetitive tasks such as data entry and filling up forms.

• Smart Editing: Leverage AI-enhanced tools to polish brand-aligned visuals and copy at 10x the speed of manual work.

3. Rapid Split-Testing

Track your KPIs daily and focus on winning ideas. We remove the guesswork by monitoring real-time data to identify what works and picking the best ads based on these target goals:

• Identify what works: Find your best-performing content, captions, CTA, and demographics.

• Target KPI Goals: We look for these results to keep your business growing:

• Total Leads: Most should come within 48 hours. If you aren't getting leads, check your other KPIs or see if your lead form has an issue.

• CPL (Cost Per Lead): This depends on your industry and offer.

• CTR (Click-Through Rate) (All): Should be higher than 2%. If it is lower, you need to change your hook or your keywords.

• CTR (Link): Greater than 1%. If it is lower, you should check your CTA and your offer.

• CPM (Cost Per Thousand Impressions): This depends on your industry and offer.

• Frequency: Less than 2. If it is higher, you might have "ad fatigue" or a creative issue, and you should change your creative.

• CPC (Cost Per Click) (All/Links): This depends on your industry and offer.

4. Find Your Best Fans

Look at your results to find the right people for your ads. Don't show your ads to everyone.

• Quality first: Focus on finding high-quality leads that are actually interested in your service.

• Quantity comes later: Don't worry about getting a huge number of people at first; it is better to have a few great fans than many people who won't buy.

• Start small with location: You may focus on specific locations where you are performing well.

• Expand gradually: Once you succeed in one area, you can slowly expand to new locations.

• Find the buyers: Look at who is actually buying your service.

• Focus your money: Only show ads to the people who are most likely to say "yes".

5. Consolidate and Automate

Use CRM and automation to automatically score, track, and nurture every lead.

• Intelligent Nurturing: Use automated workflows to ensure no lead is left behind, moving prospects from "interested" to "booked" while you sleep.

• CRM Integration: Consolidate all communication into one digital ecosystem for a 360-degree view of your growth.

6. Smart Spending

Adjust your costs based on your ROAS and business capacity. We scale spend where the profit is highest, ensuring your ad budget is always working to maximize your Return on Ad Spend (ROAS).

Want an intelligent system built for you?

With my experience since 2021 in engineering high-converting campaigns and custom AI solutions, I can build this entire ecosystem for you. Let me handle the technical automation so you can focus on leading your business.

Click below to schedule your strategy meeting